Luke's love for crazy ideas began at age 10, when he wrote a 8 part story about a ninja cockroach called "Mr Squishy" so that he could get his pen licence. After realising that his career (and the world) would be better off if he stopped writing as a main expression of creativity, Luke turned to all things visual.

Luke has worked as a graphic/branding designer and art director across industries such as B2B marketing, Event Production and the Arts and Theatre sector. Luke has a strong knowledge of how to ideate, develop and roll out design and advertising strategies across print, web and social media platforms. He also has a passion for taking crazy ideas and bringing them to life in unusual ways (see the ninja cockroach mentioned above).

Outside the world of visual communication, Luke’s deep love for the theatre goes beyond marketing, and he has often been seen taking to the stage in community productions.