AWARD SCHOOL 2024
What if i made a bunch of ideas?
Out of home:
Product: Ironclad The Legacy Pan
Proposition: A non-stick pan that will last
Audience: Anyone who needs to buy or replace a non-stick frying pan
Mandatories: Logo
print Campaign:
Product: Removery laser tattoo removal
Proposition: Nothing needs to be permanent
Audience: People with tattoos who no longer want their ink
Mandatories: Logo & a call to action
TVC:
Product: AncestryDNA Kit
Proposition: Find the real you
Audience: Anyone curious about their genealogical ancestry
Mandatories: Logo
Radio:
Product: RSPCA’s “Guide to keeping your cat safe and happy at home”
The proposition: Keep your housecat in the house
Target audience: Cat owners and lovers who don’t understand the consequences of allowing their pets to roam the neighbourhood freely
Mandatories: Search RSPCA online for the guide
Social:
Product: LIFX Lightbulbs
Proposition: Control your mood
Audience: Young people (18 - 25) who are feeling the stresses of modern life
Mandatories: Logo
PR:
Product: Flavedo & Albedo makeup
Proposition: Cosmetics shouldn’t come packaged in single-use plastic
Audience: Anyone who wears makeup
Mandatories: Logo & a call to action
digital:
Product: Bumble dating app
Proposition: The dating app that empowers women with every connection
Audience: Women 18-35
Mandatories: Logo
Direct:
Product: Tesla Model 3
Proposition: Make up your own mind about whether an EV is right for you
Audience: Electric vehicle sceptics
Mandatories: Logo and a call to action
Integrated Campaign:
Product: Exceptional Alien Travel Playbooks
Proposition: Curators of culture are now your travel guides
Target audience: Travellers aged 25-45
Mandatories: Logo & a call to action
Commercial Creativity:
Product: A product, business or entrepreneurial idea
How: Use one of the following ‘springboards’:
Keep Aussie Music Festivals Alive.
Slow sales, higher overheads, rocketing public liability insurance, extreme weather events, cost of living crisis, youth avoidance, the consolidation of taste/an increasingly hyper-curated media environment. How can we keep the iconic Aussie music festival scene alive?