G’day MATES!
How can we support mens mental health in rural australia?
This client approached us with the unique problem of getting men in rural Victoria involved in their council level mentoring program for younger students. They struggled to reach the men in their area, and get them involved in the mentoring program that was offered.
brand stylescape
Mental Fitness
One of our key focuses for this campaign was to create the idea of mental fitness - rebranding mental health as something more typically masculine as a method to engage with men in the area.
Gday mates showreel
